(above: Ferrari 458 Italia -Dragon Edition, 1 of 20 units for Chinese market)The sun does rise in the East and has been shining on Ferrari for years. In following suit with Aston Martin's Dragon 88 and Rolls Royce's Phantom Year of the Dragon edition, Ferrari, in a well-intended Maoist lockstep, steps up its game in a bid to further win over the burgeoning Asian market, namely with the cash-rife Chinese. After 20 successful years of sales in China (beginning with the 348 TS), Ferrari honors this milestone with 20 special editions of its latest mid-engined flagship 458 Italia.
If contemporary Ferrari Asian-skewed design overtones appearing in recent offerings such as the FF and F12 were not enough, it is the blatant evidence of targeted marketing to China that has revealed an obvious trend as the limited 458 Italia -Golden Dragon Edition overtly bids homage to the red and gold country. China is hot as Ferrari's passion races through the hallowed Silk Road --leaving echoes of the 458's high strung, flat-plane crank, V8's intoxicating sounds, filling the fields and misty mountain passes of the continent.
(above: Ferrari 312P Spider, 1969 S/N 0870)
(above: interior appointments, Ferrari 458 Italia -Dragon Edition, 1 of 20 units for Chinese market)
part 1 here: http://chadglass.blogspot.com/2012/03/ferrari-design-overtones-going-going.html#.URySwI69rvo